Who will you take? | The Cadbury Who Will You Take

Up to 50% off

Merlin UK attractions with every pack

Your great day out

The best things in life are shared. Especially when you visit the UK's top theme parks and attractions! From rollercoasters to sea creatures, with an incredible up to half price offer, who will you take?

Enter now

Pick up a Cadbury promotional pack

Look out for promotional packs in store and keep the barcode and batch code handy.

Enter your barcode & personal details

You can find your barcode and batch code on the back of your pack.

Check your emails for a unique code

We'll send you an email with your unique code and link to claim your discount.

Select who you are taking

Select your attraction, name who you are taking, purchase your ticket and then print or download them before your fun day out.

So, who will you take?

Enter now

*10-50% off up to 4 Adult and Child online priced entry tickets. See full terms and conditions for more details.

Summary Terms and Conditions

These terms and conditions may be updated from time to time. Visit this page before booking to ensure you have the latest terms and conditions. Ticket availability limitations (or even attraction closures) apply; safety measures or operational changes may be required; for more details visit the website of the attraction you wish to visit for the latest information.

Important Update:

Blackpool Attractions From 1st August 2025, a number of Blackpool attractions including the Blackpool Tower Eye, the Blackpool Tower Dungeon, the Blackpool Tower Circus, Madame Tussauds Blackpool and Peter Rabbit: Explore and Play, transferred to management by Blackpool Tourism Ltd. Please be assured that for 2025 packs, Cadbury promotional offers remain valid until the end of the promotion and can continue to be booked as normal.

WHO WILL YOU TAKE? - 2026 Chocolate Multipacks, Biscuits, Selection Boxes and Seasonal Biscuits

10%-50% discount on up to 4 tickets*

Up to 50% off online priced tickets

UK 18+. *This offer gives 10-50% off on up to 4 Online Advance priced entry tickets, from 1st April 2026 until 30th June 2027 at selected Merlin Entertainments UK Attractions. Discount percentage depends on attraction and day type chosen (super off peak, off peak, peak, super peak), from a minimum of 10% in super peak, up to a maximum of 50% on select super off peak dates. Pre-booking online is essential. Promotional tickets are subject to availability and must be purchased no later than 23:00 the night before your chosen date of visit. Promotional tickets for Cadbury's customers are limited in numbers for each day the attraction is open, subject to a minimum number allocated to every day each attraction opens, therefore customers are advised to plan ahead and book early. For full T&Cs, information on day type, dates and to book, visit www.fun.cadbury.co.uk and enter your unique barcode/batch code from the reverse of this pack. Cannot be used in conjunction with any other promotion. Max 1 claim (covering up to 4 tickets) per promotional pack. Age/height restrictions apply. Promoter: Mondelez Europe Services GmbH - UK Branch, Sanderson Road, Uxbridge, UB8 1DH.

WHO WILL YOU TAKE? - 2025 Chocolate Multipacks, Biscuits, Selection Boxes and Seasonal Biscuits

10%-50% discount on up to 4 tickets*

Up to 50% off online priced tickets

UK 18+. *This offer gives 10-50% off on up to 4 Online Advance priced entry tickets, from 1st July 2025 until 30th June 2026 at selected Merlin Entertainments UK Attractions. Discount percentage depends on attraction and day type chosen (super off peak, off peak, peak, super peak), from a minimum of 10% in super peak, up to a maximum of 50% on select super off peak dates. Pre-booking online is essential. Promotional tickets are subject to availability and must be purchased no later than 23:00 the night before your chosen date of visit. Promotional tickets for Cadbury's customers are limited in numbers for each day the attraction is open, subject to a minimum number allocated to every day each attraction opens, therefore customers are advised to plan ahead and book early. For full T&Cs, information on day type, dates and to book, visit www.fun.cadbury.co.uk and enter your unique barcode/batch code from the reverse of this pack. Cannot be used in conjunction with any other promotion. Max 1 claim (covering up to 4 tickets) per promotional pack. Age/height restrictions apply. Promoter: Mondelez Europe Services GmbH - UK Branch, Sanderson Road, Uxbridge, UB8 1DH.